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Clay Certified GTM Engineering Studio

Get double-verified, ICP-matched leads every month, without managing Clay, Apollo, or data cleanup.

We build sales-ready lead lists matched to your ICP, enriched with buying signals, verified emails, and documented workflows, so your team can focus on outreach, not spreadsheets.

Get 20 sample leads Book a discovery call
Clay-built workflows <1% bounce guarantee Loom walkthrough included No generic data dumps
Auto-run Hotels 1 517 / 1,375 rows RUNNING
Contact
input
@Work Email
,
ICP Match
,
Icebreaker
,
Auto-run
,  of table completed 1,406 enriched
3,000/mo
ICP-matched leads per client
<1%
Bounce, or your money back
2×
Verification, MillionVerifier + BounceBan
12+
ICP criteria matched per record
What you actually receive

A sales-ready lead database, not a raw export.

Every record arrives matched, enriched, and verified, with the context your team needs to write outreach that lands. Here's a sample of the real fields you get.

velocity, leads_sample.csv 7 columns · ICP-matched
CompanyContactRoleVerified EmailICP FitTriggerPersonalization Angle
Northbeam Sarah Chen VP Sales [email protected] 96 Raised Series B "Congrats on the raise, scaling the SDR team next?"
Replo Marcus Okafor Head of Growth [email protected] 94 Hiring 3 SDRs "Saw you're hiring SDRs, ramping outbound this quarter?"
Vetro Priya Nguyen Founder [email protected] 92 Launched new product "Noticed the launch, how's the GTM motion behind it?"
Stacker Daniel Rossi Dir, RevOps [email protected] 90 Migrated to HubSpot "HubSpot migration, how's routing holding up?"
Tidal Elena Bauer VP Marketing [email protected] 88 Expanded to EU "EU expansion, running localized outbound yet?"
Every field included, company & contact enrichment, buying triggers, personalization angles 100% double-verified
Our clients

Teams that run outbound on Velocity.

Peregrine Commerce Dayly Group Zelevate Oena Fox Ecommerce Hans Dekker Intent Signal Axia Growth SignalPoint GTM Apex Technology Services GRSFD
The real problem

Your outbound is only as good as your lead data.

You can have the best offer and the sharpest copy, but point it at bad data and the whole engine stalls. Most "lead lists" quietly cost you more than they deliver.

Bounced emailsInvalid addresses spike your bounce rate and burn sends.
Wasted SDR timeReps scrub spreadsheets instead of starting conversations.
Low reply ratesGeneric, mistargeted records get ignored or marked spam.
Poor targetingWrong companies and roles mean your offer never fits.
Damaged domain reputationHigh bounces and spam flags push you into the junk folder.
Bad campaign decisionsSkewed data leads to the wrong calls on what's working.
The ICP-First method

We define your buyer before we deliver a single lead.

No volume dump. Four structured steps take us from your exact ICP to real-time, validated delivery, with you signing off before anything scales.

01Day 1

ICP discovery

Define your ideal customers, roles, industries, company size, geography, tech stack, and exclusions on a recorded call.

Industry & geo
Roles & seniority
Buying triggers
02Day 2-4

Workflow build

We build the sourcing, enrichment, and verification workflow in Clay using trusted data sources, documented end to end.

workflow_build
source → enrich → verify
03Day 3-5

Sample validation

You review a sample batch before full delivery, so quality and fit are aligned before we scale a single record.

Right companies?
Right people?
Sign-off
04Monthly

Monthly delivery

Clean, enriched, verified lead lists delivered every month, with full workflow documentation and a Loom walkthrough.

● delivered + documented
+ Loom walkthrough
Proof of work

Every batch ships with a video of exactly how it was built.

No competitor does this. Each 1,000 leads comes with a 3-5 minute Loom walkthrough, the filters applied, the enrichment that ran, a sample drilldown, and the bounce-risk distribution. You see the work, not just the file.

  • Show the filtersWhich ICP criteria were applied, and why each lead qualified.
  • Show the verificationDouble-pass results and the full bounce-risk breakdown.
  • Cut churn in halfTransparency builds trust, and doubles as marketing content.
SA
REC · Clay · Hotels 1
Batch #014, build walkthrough04:36
What you get

A complete data operation, handled for you.

Not a list. An end-to-end lead engine, every layer built, documented, and delivered so your team can go straight to outreach.

ICP-matched lead database

Accounts and contacts matched to 12+ criteria from your documented ICP.

Verified work emails

Double-verified through MillionVerifier + BounceBan for a <1% bounce rate.

Company enrichment

Size, revenue, funding, tech stack and industry signals on every account.

Contact enrichment

Role, seniority, LinkedIn and tenure, validated for every decision-maker.

Buying signals & triggers

Funding rounds, hiring, job changes and product launches that signal intent.

Personalization angles

A researched opening line per lead so your copy is relevant from word one.

Clay workflow documentation

The exact sourcing, enrichment and verification workflow, documented for you.

Loom walkthrough per batch

A short video of exactly how each batch was built, filters, enrichment, results.

Replacement guarantee

Bounce above 1%? We replace the affected leads or rebuild the batch, free.

Case study

Outbound agency targeting B2B SaaS companies.

“We stopped firefighting bounced sends. Velocity hands us ICP-matched, double-verified buyers, our team finally spends the day selling, not scrubbing data.”

MA
Partner, B2B Outbound Agency Name available on request

Results vary based on offer, messaging, and outbound execution.

Bounce rate
0.4%
from 19%
Reply rate
3.8×
vs. prior lists
Time saved weekly
12 hrs
no more list scrubbing
Delivered monthly
4,000
enriched, verified leads
The difference

Data dumps vs Velocity GTM.

Most providers sell volume, a filtered list dumped as a stale CSV. We sell precision: every lead matched, double-verified, and delivered with the receipts.

CompareWhat you get
Apollo · ZoomInfo · scrapersTypical lead vendors
The GTM Engineering StudioVelocity GTM
TargetingHow the list is built
Basic filters, then dumped as-is
12+ ICP criteria, validated on a sample first
VerificationWill it bounce?
Single-pass, 15-25% bounce
Double-verified, <1% bounce guarantee
TransparencyCan you see the work?
Black box, you just get a file
A Loom walkthrough with every batch
FreshnessHow long it stays useful
Static CSV, stale within 30 days
Real-time delivery, always running on fresh data
PersonalizationEnrichment depth
Same generic fields for everyone
Role context, intent signals + AI icebreakers
Buying signalsIntent context
None, just static contact fields
Funding, hiring, job changes & launches flagged
DeliveryHow it arrives
One-off CSV, then you're on your own
A monthly data engine with documentation
Built & backed byThe engine room
Off-the-shelf database
Clay-certified engineering + Prospeo partner data

Same outbound stack. One of them wastes your sender reputation.

The in-house math

Cheaper than the tools alone.

Building this yourself means licensing the full data stack, then hiring someone to run it. Velocity replaces both, for less than the software costs.

Do it in-house
The monthly stack
Clay (6k credits)$450
Findymail$100
LeadMagic$100
Prospeo (email finder)$99
MillionVerifier$39
BounceBan$39
OpenAI API$100
BuiltWith / technographics$50
Clay operator to run it$1,500+
Every month$2,477+/mo

Plus the time to learn Clay, build the workflows, and keep the whole stack from breaking.

You save
$2,000+/mo
vs. the Starter plan
With Velocity
One subscription, all-in
  • Entire data & verification stack included
  • A Clay-certified engineer runs it for you
  • Up to 3,000 ICP-matched, double-verified leadsExclusive to your campaigns, never resold or reused
  • No setup, no learning curve, no maintenance
Starting at$300/mo

No tool contracts. No hiring. Cancel anytime.

Bad emails get replaced. No excuses.

If verified emails from your delivered batch bounce above 1%, we replace the affected leads or rebuild the batch. You get clean data your team can confidently send, every time.

Get 20 sample leads
FAQ

Questions, answered.

Where do the leads come from?
We use Clay-powered workflows with multiple data sources, enrichment layers, and verification tools. The exact sources depend on your ICP and campaign goals.
Do you write outbound emails too?
The core service is lead sourcing and enrichment. We can include personalization angles and buying triggers so your copywriter or SDR team can write better outreach.
Can I review leads before paying monthly?
Yes. You can request 20 sample leads to evaluate quality before committing.
What counts as a qualified lead?
A lead that matches the agreed ICP criteria, has relevant company and contact data, and includes a verified work email when available.
What happens if emails bounce?
If the delivered batch exceeds the <1% bounce guarantee, we replace the bad leads or rebuild the affected segment.
Is this just Apollo data?
No. Apollo may be one source depending on the ICP, but the value is in the workflow, filtering, enrichment, verification, and ICP matching.
Who is this not for?
This is not for companies that want cheap generic lists, consumer leads, or mass scraped data with no targeting.
See it on your ICP

Want to see what your ICP-matched
lead list could look like?

Request 20 sample leads built to your exact ICP, or book a call to map it live. You'll see the quality before you commit to anything.

Get 20 sample leads Book a discovery call

No commitment trap · Proposal within 24 hours · <1% bounce guarantee